You may want to do a simple test to see if Bigtee's suggestion, and it is a good one at that, that acoustic feedback may be the issue. Lower the stylus into the groove with the motor off and the platter NOT spinning. Advance the volume a little bit above your normal listening level and lightly tap the shelf that the table sits on. If the rumbling starts, it will rapidly increase in level. This is acoustic feedback. Turn the volume down immediately. You will need to better isolate the turntable. Check the archives here, there are many possible solutions.