The Problem with Synergistic Research


The problem is one that a number of cable makers suffer from. I preface my remarks by noting this not a problem that is exclusive to Synergistic Research. I use SR as an example because I am more familiar with their cables than with the cables of other companies that have the same problem.

The problem is the cost of incremental improvements. SR makes some great products. But, in spite of their copy writing, not all SR products are great, IMO. Some SR products have made great improvements in my system -- like the Tesla SE Hologram D power cord. That having been said, in retrospect, despite the bally-hoo that surrounds SR product launches, most of their products have brought no more than incremental improvements to my system. Products from other cable companies have brought equal or greater improvements for me -- often at much lower cost.

The problem is that SR has such fast-paced marketing with products coming out at a gallop supplanting recently released products -- such as the SR line of PowerCell conditioners -- that I sometimes feel I have been left in the dust.

We cannot stop the relentless march of technology. But at the high price of most of SR's offerings one is often left with sense of being left out instead of left in when new products come on the heels of products one has just purchased. The SR trade-up program does not remedy this problem at all, IMO.

There are many other cable companies without fast-paced marketing that provide equal or better value for the money, IMO. Companies like Bybee, HiDiamond and Cardas. I am probably not the only one who feels as I do about SR and other companies with fast-paced marketing.
sabai
Theaudiotweak,
You make a good point. Since this was already in the public domain one wonders.
Sabai,

I fully understand your points but don't you think this is a bit pointless?. You have started other threads pointing out the same issues. I ask you... ultimately, what do you really want from all of this since there must be a motive behind it all. Even though I agree to some of your points doesn't mean I don't get bored of you nagging on. Move on my friend and enjoy the music.
Sabai is entitled to change his opinion. I have bought audio products that I thought were good, said nice things about them here or in other audio forums, and then realized later, after some experimentation, that I could get better sound for less money, often much less money. Strange that the high priced but underperforming products employed the same business strategy as SR, while the less expensive but superior products were from companies that have a more "stable" product line (Pass, BPT, Crimson, Clear Day.)
I took the time to look thru Mr. Denney's patent application
for his acoustic resonators. They appear to be well explained
and different enough to be considered for a patent. Just my
opinion and not one based on a legal backround. Good luck
thru the process.
In my most humble opinion on high end audio wire companies and the rapid release of model numbers, the consumer could be most at fault here. It appears that the majority of high-end audio is consistently driven by the “what’s new” demand for products that is always required by the audiophile. I definitely identify with the hobbyists demands for the next newest product or technical achievement as I too am often found guilty of the same.

Adding to the “newest out there phenomena”, the cable end of audio appears to be very heavily oversaturated with manufacturers, brand names, used merchandise with huge quantities of varying technical approaches for these products. Based on the limited size of this industry and competition, business owners must have difficulty just staying open.

Is the rapid release of new products just a method of staying in business based on consumer demands?

Cable manufacturing also presents itself as one of the least expensive ways to open an audio business and before the sparks begin to fly in rebuttal, I deeply relate to the fiery desire for personal achievement and believe every DIY audio person looks to someday invent the next futuristic product and open a company of their own related to their love for music.

Although I often wonder how a cable manufacturer suddenly becomes expert in acoustics, vibration, speakers or electronics bringing additional products to market in what appears to be a very little time spent on the research and development stages for product development. The same is true with a few other companies appearing to be focused in on one category of merchandise then overnight expanding into new fields of audio sciences and with production.

We gained experience in the vibration and acoustics control end of audio and spent over two years sampling products seeking to improve the sound in the recording studio. It seemed that each year five new companies arrived and ten disappeared and most of the existing companies had released a series two or three or four to their existing line up so cable companies are not the only category experiencing this type of industry trend.

Are audio companies in the accessory support end of business running out of market percentage influenced by oversaturation? Man, I thought the food industry was tough!

So in closing, do we blame audiophiles, industry trends, a starving economy for rapid increases of upgraded, similar looking or new products costing more with minimal increased performance values and such?

I would rather put the blame on Music. That’s the darn culprit responsible for all this discussion.

It addicts and compels us towards always listening, to learn more.

Disclaimer: My father works with a commercial company that employs various forms of vibration management so I am biased, have had greater access to knowledge from experience and have applied various techniques, multiple grounding principles working in recording studio settings.