As I look at all these posts

Easy to make cheaply, easy to sell for a big profit.
With no actual criteria other than puffery and word of mouth.. it is easy to become the cable of the month.. And make big money.
At least that is what all those folks getting into the cable business think.

Get all your friends to start posts about your cables.. Asking about them, sayingthey love them.. etc.
Easy. Just do not make it obvious. (Some folks just seemd to be too big on the cheerleading squad to be believable,)

As Elizabeth mentioned, it is all about profit. As many double blind tests have shown over the last fifty years, high price has nothing to do with great sound. Yet, the low entry cost of making cables attracts new players, with ability to 'spin, spin, spin'. The availability to low cost producers in China has vastly expanded the roster of cable makers. If you are buying speaker cables, always compare the high price one against 12 gauge wire from Home Depot. Hey, all you have to lose is a few bucks and in the process avoid a costly mistake.

Hey, just wait till ya get to all the speaker companies.

Nature abhors a vacuum. - Old audiophile expression

Liz may appreciate this. I refuse to pay alot for this muffler, metaphorically speaking. I've bought a bunch of custom I/Cs from Tom Tutay in Florida. Tom is well known and respected by many of our techie members.

Tom is very versatile. He designed a custom impedance buffer for me and as I just wrote sold me I/Cs to connect my phono pre to my line stage. Tom said the resistance and capacitance values of his cables are very low. His workmanship is impeccable and his prices reasonable.

If anyone wants to road test his cables, send me a message through A'gon and I'll pass along his telephone number. And no --- he doesn't have a web site or e mail. If you want to talk to him, you'll have to do it the old fashion way -- use the telephone. You know, that thing you lift off a receiver and you talk into the bottom of the hand set and listen at the top.

:>)