How does black burn pixels? That doesn't make an ounce of common sense. However, if you watched strictly letterboxed movies on a 4:3 screen, so that the top and bottom of the screen were always black, then I suppose you could have a situation in which the center area of the screen would, in time, be dimmer than the rest of the display. I would imagine that this would take thousands of hours of use, and would be noticeable only when watching full-screen 4:3 programs (which also doesn't make sense since plasma displays are widescreen and not 4:3). This could, possibly, show as brighter bands at the top and bottom of the screen relative to the dimmer center of the screen. However, this is really a guess on my part. I believe the salesman was employing a "technique" to upsell you to a more expensive set.