Most overpriced audio component made

BRIAN AT GENESIS: what i said was the dealer gave me a pair of interconnects at 60%off list price and he still made money. So if he still made money at 60% off, it doesn't take a rocket scientist, to figure out that theres more profit than 60%.I suppose you'd pay $2000.00 for cables?

I do not wish to offend anyone, and i have just recently gotten back into buying audio gear after a 20 year absence.what i go for is the sound and not the pestige of owning overpriced equiptment.I have about 10,000 invested in my system. my dealer gave me about 100 feet of bi-wire speaker wire. It's not the big name brands and infact some of you might just call it fancy lamp shade copper wire. I asked my dealer if i should go ahead an upgrade my speaker cables. i was going to spend several hundred dollars. I asked him if there would be a noticable difference to invest some more money to upgrade. He told me NO! and to save your money. Now he has about 15 or more years in the audio business.So who do believe? There is alot of views, and all of them always seem to be different.If these people would lower their prices so everyone could afford to enjoy what they say is truly high end gear than everyone would be happy and we could tell for ourselves whats what. And they could easily make money if they did that.You'd be selling on volume instead of making a killing on the one big sale that you made.Do these manufactures really want everyone to enjoy their products, or do they just want to say it's the best,and put a 3000.00 price tag on it.AND THATS! JUST FOR THE PRE-AMP!COME ON......and mr. genesis.you say theres not that much profit. my speakers listed for 1200.00 i know this cause i checked the co's web site my dealer sold them to me for 900.00. several months later i found them on the internet for $599.00.brand new. END of story.

Case04: A suggestion. Since the you and the dealer seem to have a decent relationship, and you have a freind who owns a hi-fi shop, wouldn't they allow you to audition some cables at home - in your system? Assuming the cables are properly "broken-in" (misnomer), YOU would be able to tell if the $$ spent would be justified - and hopefully they'd cut you a deal. As others have mentioned on this thread, cables ARE important but the cost should be placed in context with the rest of the equipment. Happy listening!

Folks, let me tell you the story on margins in audion gear. I used to work in the industry and have many friends who still do. Assuming we are talking about decent mid-fi to high end equipment, if it is sold at MSRP, the gross profit is typically about 40% (sometimes a little higher sometimes a little lower) for speakers and components and 50-60% for cables and other "accessories". The gross margins on video equipment are usually lower, about 30-35%. Having said that, after overhead, taxes etc., most dealers are making net profits of between 6-11%.

A dealer pays 50% of MSRP for the loudspeakers I sold. And they were VERY familiar high end brands.