Hi, Abstract: With due respect, I fully understand that one is not trying to demagnetize the magnet (which, I think, is what I said in my post). The rest of my post tried to make the point that, in almost all cases, the generator assembly, the cartridge housing, and the cantilever would NOT need de-magnetizing. Therefore, by elimination, the only parts left that might be subjected to magnetization would be the coil wire, and maybe the connecting pins. The coil wires themselves would become re-magnetized in a farily short time, perhaps within minutes, due to their proximity to the magnet. The two men that shared their comments with me are both VERY qualified to talk on this subject, and one of them has about 15 years of experience in designing electromagnetic systems. I make no claim of personal expertise in this area. After reading your post, I called my friend who has the background in electromagnetic systems, and his remark was (speaking as an electrical engineer) that there is essentially no merit in demagnetizing the coil wires in either a MM or MC cartridge. However, speaking as an audiophile, he said he fully understands the importance of the analog ritual, and never underestimates the power of expectation (his words, not mine). I'm not trying to start a heated debate here. My own experience with demag'ing a MC cartridge I once owned satisfied me that the procedure, at best, does no harm. My first post wasn't to tell folks "don't de-mag" -- rather, to point out that the procedure is, from an objective standpoint, of dubious value. (All that said, we're still friends, aren't we? We analog enthusiasts have to stick together...)