Flex, if you think most esoteric cable manufacturers have engineers, RD depts, human resource depts, water coolers, company picniks, and the weekly payday meetings, I think you may be sadly disappointed. Maybe after selling 5000 power cords may they have proper facilities, many cable makers are hobbyist/audiophiles/marketers working out of a garage. Cables companies dont make cable, they use off the shelf parts and construct them in some shape or form. I couldnt agree with Sean more, someone earlier said it must have taken 5-6 hours to produce that $2xxx powercord. there may be $60 in parts in that cord on a good day, Thats quite a racket. There has to be a line drawn, a common sense line in my opinion on cable pricing, there is no guarantee that a $7500 cable will sound better than a $500 cable, quite possibly in the application used, the $500 cable could be superior. People often use the excuse that since you've spent $100k on gear, you need to spend a good deal on wires. In my opinion,what you need to do is spend the time listening to different wire that best suits your gear. Price does not equal better sound.