Jsala, I can extrapolate Howard's point to the extreme, i.e. the $20,000 CD player may just be a $500 CD player with a fancy case, some upgraded parts and $10,000 in marketing and overhead.
Perhaps my use of the word "arbitrary" was not correct. I'm sure the manufacturer of a $20,000 CD player has valid reasons for justifying the retail cost. But, I don't believe half the cost goes into marketing and overhead. And, if we're talking about a one man operation, then R&D should be included in the "salary". Anyway, this is not a business course. The only way the price of a $20,000 CD player can be justified is if, as you say, the manufacturer sells only a handful of players a year...and if that's the case, I'd recommend a new business model, because the current one is doomed.
Perhaps my use of the word "arbitrary" was not correct. I'm sure the manufacturer of a $20,000 CD player has valid reasons for justifying the retail cost. But, I don't believe half the cost goes into marketing and overhead. And, if we're talking about a one man operation, then R&D should be included in the "salary". Anyway, this is not a business course. The only way the price of a $20,000 CD player can be justified is if, as you say, the manufacturer sells only a handful of players a year...and if that's the case, I'd recommend a new business model, because the current one is doomed.

