Side firing bass designs - Pros & Cons?...

In an earlier "Adiogoner" thread someone asked if anyone had heard speakers from Amphion. I quickly went to their web site to see their speakers and noticed on the Xenon model they incorporated a side firing bass design. Based on the little bit of knowledge I've picked up from more knowledgeable audiophiles it seems to me this set-up would create time and phase coherency issues not to mention sending sound waves away from the listener instead of toward them.

Are there advantages in this type of design I don't know about, because Amphion isn't the only manufacture employing this side firing woofer strategy(Israel Blum uses it)? What are the pros and cons?