Irvrobinson, you might consider reducing your intake of Haterade! I bet that if scientific proof were under your nose, you would probably dismiss it as product marketing. Current bunching causes resistance and that is not efficient. The research has been done and companies like Analysis Plus, Tara Labs, and more have created cables that allow your sound system to perform better sonically.
I've read the Analysis Plus web site. Hollow oval cables. Technical-looking prose, complete with formulae and footnotes. Still unconvincing. Bringing up skin effect is the first indicator of something being off-color. Even at 20KHz skin effect is just not a significant calculated or measured factor in cable performance. Bringing up cable design issues that are relevant in conductors that carry gigahertz frequencies, and then just extrapolate them downward to audio frequencies, where those effects in reality are irrelevant, isn't presenting information honestly.
For example, look at Figure 3 on their white paper (981) page. Read closely. That chart is in milliohms per 100 feet of cable. So let's assume for a moment that chart is accurate, how many of us are running 100 feet of speaker cable? And they have to go to milliohms to make the differences apparent? (I'll assume the chart is accurate, though I wonder about how they arrived at those 12 gauge cable figures. Whatever.)
Then they keep going to a discussion, complete with a chart with numbers in it, showing how speakers don't have a constant impedance across the frequency range. How quaint. Did you notice their choice of speakers in that chart? The Bose 901, JBL TI250... well, they made me chuckle. I wonder how many Bose 901 customers buy expensive cables? Doesn't this make anyone wonder what their point is? Yes, all speakers have impedance curves that vary by frequency, sometimes by a lot. So what?
And then my favorite part, bringing up EMI effects on speaker cables. They even throw in some technical-looking square wave figures, without telling you the frequency of the square waves. 100KHz? 1MHz? Who knows? Speaker cables have such a low impedance and carry high enough voltages that EMI isn't a relevant factor; that's why speaker cables aren't shielded like interconnects.
Analysis Plus is taking some technical factors relevant for cables carrying signals well beyond the range of audio signals and trying to convince people they are relevant for audio cables. It's not what I would call true snake oil, but it's not being open with their customers either.
And I'm not trying to pick on Analysis Plus, you just brought them up. Audioquest has published worse.

