Cables more hype than value?

Bose is the by far the lowest level in audio what I ever sold. I call it a 4.8 ( scale 1 to 10) for the money. We compared it all the time with other brands. So who buys it?
Often wenn a woman is the boss in a relationship. When you sell it, after some time you recognise the Bose buyers. Is it all bad? No it is not, after some time they got some credits. When you needed something 1 day later it was there. Prospects, speakers everything is often all in stock. Bose pays a lot of money on advertising, and yes this need to be paid back. So yess you get less quality for the money ( 4.8, you could get a 10 (A) as well) People often believe what they hear. How stuppid you can be? People are screwed all the time in the world of audio and vision. So use your own eyes and ears and don't let them fool you!!

isn't hype essentially, exaggerated claims, not supported by facts ??

thus hype is opinion, but it may not represent a person's true opinion, but rather put forth to help sell a product.

if so, hype is not limited to the sale of cables.

value is purely subjective. it is a $$ amount a person thinks a product is worth.

thus the question is rhetorical, since the two subjects in the sentence are like apples and oranges.

The best products in cables can give a big positive influence on the overwhole sound of a system. And is worth the money. This is why I use blind auditions and a b comparisons all the time. I Always try to create the best sound for the money. These days it is very easy to let people hear a better sound with a source of 2000 dollar with a cable of 1000 dollar compared to a source of 4000 dollar with a cable of 100 dollar. But the problem is that the % avrage or poor products is very big. This is why people say cables are more hype than value. So yes it is true because of the many average and low level in quality of most cables. But you find it in all different kind of audio products. When the focus of many audioshops is making as much money as possible, you Always sell less quality to your clients. I have seen this in 15 years a lot and it makes me angry sometimes. Because I work at the opposite of this way. You need to love music and audio to do it the right way.

Everything that has been said so far on cabling, "DITTO"

I have actually read through this ENTIRE thread so I must be masochistic.

My system is worth closer to $10K than $20K so some would opine that my setup is not very resolving and therefore I cannot hear differences in cables.

They may be right, and it is good to "know" that I can still make very hearable component upgrades without succumbing to mind numbing discussions about speaker wire.