Naim Theory on Cableing

i have naim system and have tried various speaker cable without success. i always have returned to naca 5 cable. interconnects are a diffent animal since naim uses non standard connector plugs. in my humble opinion it is not marketing hype!

a little of both. manufacturers generally have a wire preference, and most don't put much stock in the theory that there are drastic differences. naim believes the wire you use for connections should be similar to the wire they use inside their componets. a synergy thing.

Since cables are the only tone controls we have anymore, I think Naim wants you to hear what they are selling for a sound. Makes sense to use the cables they recommend to get that sound.