Matt, I agree. One reason I stay with Audioquest is because that's what Richard Vandersteen uses with his speakers and it's what my dealer demo's them with. When we've changed cables or even cords, I've heard a huge drop off and that includes that 5K power cord I mentioned earlier. Dealers and manufacturers know what sounds best with their products most of the time, however I'm sure they show their gear with whatever company wants to work with them. I could be wrong, but I know a few who show with companies that they don't personally own themselves as it makes for good business.