Windham Hill was a child of the 70's.
The Hippie era was just passing, and the 'mystical' era of the 70's was starting. Along with the flowering of free love/ (and sex) was an increase in interest in the occult/yoga/ eastern religion.
Windham Hill fit right in. Narada eventually joined Winham Hill in making and distributing the stuff. (I know, I was Narada's first part time employee.. when it was just a distribution company.. in the basement of a bookstore!) Windham Hill was mostly sold in 'eastern bent' bookstores and as ads in the backs of Yoga Journals and other new age magazines.. The dude who thought up Narada, asked my boss (the Yoga bookstore owner) to join up with him BECAUSE he know the buyers' mindset. (the typical 'new age' bookstore owner!) I left in 1980, and that is about when Narada started recording it's own artists instead of selling others juust as a distribution company.
The stuff could be disparaged as mystical elevator Musak.. but it filled a purpose, sold a LOT of music, and is still interesting musically.
The Hippie era was just passing, and the 'mystical' era of the 70's was starting. Along with the flowering of free love/ (and sex) was an increase in interest in the occult/yoga/ eastern religion.
Windham Hill fit right in. Narada eventually joined Winham Hill in making and distributing the stuff. (I know, I was Narada's first part time employee.. when it was just a distribution company.. in the basement of a bookstore!) Windham Hill was mostly sold in 'eastern bent' bookstores and as ads in the backs of Yoga Journals and other new age magazines.. The dude who thought up Narada, asked my boss (the Yoga bookstore owner) to join up with him BECAUSE he know the buyers' mindset. (the typical 'new age' bookstore owner!) I left in 1980, and that is about when Narada started recording it's own artists instead of selling others juust as a distribution company.
The stuff could be disparaged as mystical elevator Musak.. but it filled a purpose, sold a LOT of music, and is still interesting musically.

