Bombay, I agree that we, in the west, are too wedded to our material posessions (and I can only speak of us westerners having only lived in Europe (27 years) and the US (10 years)).
However I am firmly of the belief that people the world over are fundamentally the same, and the only reason that westerners appear to be more materialistic, is because we have the opportunity to be materialistic. As the opportunity opens up in India and China so will those people become more materialistic and fall into the same trap as us westerners.
Westerners spend their entire lives surrounded by advertising, that, from a young age, is devoted to persuading you that you are defined by what you buy. Is it any wonder that we're a bit screwed up !?
However I am firmly of the belief that people the world over are fundamentally the same, and the only reason that westerners appear to be more materialistic, is because we have the opportunity to be materialistic. As the opportunity opens up in India and China so will those people become more materialistic and fall into the same trap as us westerners.
Westerners spend their entire lives surrounded by advertising, that, from a young age, is devoted to persuading you that you are defined by what you buy. Is it any wonder that we're a bit screwed up !?

