Will a Full Page Ad Guarantee a Review?

June Stereophile 8^)
Review of a megabuck Japanese transformer
Same company has a full page ad
This company NEVER advertised before in Stereopill....
What does this mean????
Who cares???
And most importantly, __________________________.
(I leave it to your imagination)

One of the basic truths in advertising is that ads are more credible when the brand or product is supported by public relations - especially in the form of third party endorsements (real or implied) such as a review.

Meaning that manufacturers know that running an ad in an issue that carries a review provides a measurable way to leverage their investment.

At the same time, as Pableson pointed out, publishers know that people read magazines to find out about the latest and greatest - this is especially true in the world of buff books (specialty or enthusiast mags)

So a model has evolved based on this "synergy" - the third leg of which are the tradeshows where each year the hot new things are discovered and the review calendar is planned for the year.

Along with hifi, I am into photography, sailing, gardening, cooking and wine and I assure you this same model is at work in all of them.

I never understand the point of threads like this...

There is no point. Just an opportunity for the conspiracy theorists to get together and vent. :-)