Morrow Audio re-design announcement: No more Ag coated Cu; Increased numbers of runs.

I thought I would post this to help clear up any questions. Note that we still use our SSI Technology, each wire strand is still individually insulated from the others.

You can see the full design change page at: http://morrowaudio.com/announcement

Our SSI Technology here: http://morrowaudio.com/about-us/ssi-technology

Reviews here: http://morrowaudio.com/reviews

Improvements Made to the Design:

1. Faster Production Time
Due to improved manufacturing processes, the time for orders will be much faster. Since making the public announcement about the new design, we expect a large amount of orders. Please check the time for orders page for an accurate order time during this period.

2. More Runs of Wire
We have added more runs of wire to each cable model. For instance, the MA1 interconnects, which previously had 2 runs of wire per channel, now has 8 runs of individually insulated wires per channel. The Anniversary speaker cables, which previously had 288 runs per channel, now have 1728 runs of individually insulated wires per channel! This provides amazing improvements in all areas of the sound: air, soundstage, musicality, realism, harmonic structure, etc. See Old & New Wire Counts

3. Progressive Smaller Gauge Individual Wires
As you move up the line, the gauge of the individual wires in the cable structure reduces. Smaller gauge individual wires result in less skin effect distortions.

4. Larger Total Gauge
The total combined wire gauge has increased for many models, providing lower impedance and improved signal transfer.

5. Improved Dielectric
We have greatly improved the dielectric (wire insulation) in the design by introducing cotton. Cotton has the lowest reflectivity of all dielectrics which reduces the "smearing" distortion found in others.

6. Lower Noise Floor
Our new manufacturing process insures a tighter, more uniform, internal wire weaving. The cables are quieter, rejecting more RFI than before. You hear deeper into the music, subtleties before unheard now come through with profound realism.

7. Solid Copper Instead of Silver Coated Copper
We no longer use silver coated copper wire, only solid copper wire for each individual SSI strand. The presentation is now smoother and more musical. You will re-discover recording after recording, hearing things you never heard before.

Mike Morrow

In response to fsonicsmith

We use high quality connectors. We provide a secure mechanical connection of the wire first to the connector, then solder it for a tight electrical fit. The details and how we do that are proprietary.

As to your statement, "but his pursuit of ultra high priced cabling is laughable", here is what one of our customers said about our Elite interconnects at $2995.00 per 1 meter pair...

"First I want to say that your new cable is replacing a (brand omitted) This cable was very expensive at $10,000/meter. They have a very balanced sound with bass detail that I had never experienced before.

After the first recordings I listened to; I knew that the (brand omitted) were no longer required. The Morrow cables surpassed them in every way with much greater transparency. Details from top to bottom where much greater and easy to recognize. Vocals in particular seemed to have greater annunciation. Song lyrics were significantly more understandable and soulful. Dynamics overall were greater and faster.

In conclusion I find the Morrow Audio cables to be my new reference. They are well made and easy to install. The connectors are all high quality and are quite attractive." Edward M

We looked at the best discount that we could offer for those who have the old design, including a free swap for those within the return period, which we have even gone past a little to accommodate.
For the others, we feel that 60% off as well as a 60 day return so that one can try them against the old design with no risk is more than generous.

Thanks for all the post. Looks like we caused a real stir! First off, from a poster on the 1st page, we have always used individually insulated wires. The new design is simply some improvements on that, like more wires, progressive smaller gauges as you move up the line, insulation changes, and, yes, solid copper instead of silver coated copper.

Myself and the team really put our heads to the best we could offer those who have Morrow Audio cables, with the opportunity to try the new design.
After all, we are not a small company anymore and have overhead and payroll, etc. We had to charge something! Even though I cringed at it, we settled on 60% off during the month of September, with a no risk 60 day return.

As others have mentioned, we are the ONLY company that offers this with updated products, besides the additional 60 day return to try them out. We also are even offering Easy Pay! I struggle with the complaints on this forum. What better can I do?

Keep in mind that the old design is excellent! The "new" design does not lessen that fact. Those who have the old design have found great enjoyment. Remember, it is an option to upgrade, not a necessity. Those who want to take advantage of this "option" can do so at a great savings.

Mike Morrow www.morrowaudio.com