Shinola is a smart little company with what appears to be a gigantic marketing budget. Pricey, but people want to pay for hipster designs (steampunk?) and feel good about Detroit making stuff, so good on them. By the way, great mechanical/automatic watch movements are available from Citizen (Miyota), Seiko, and Selitta (Swiss) among others, and the wholesale cost isn’t much more than high quality quartz movements. Come on Shinola…make some automatic watches and I’ll buy one immediately as quartz is a big "meh" in my utterly valid and correct elitist watch snob opinion.