Lifters ForGetting Cables Off The Floor, Worth It Or Snake Oil

Toilet paper rolls or balloons would be equally effective as $200 elevators. 

However, people will just laugh at the audiophile as a complete nutjob. 

The advantage of ceramic cable elevators (similar to what is used in electrical power distribution) is huge. People will rarely laugh at the audiophile, as these elevators  will superficially appear to be serving some real bonafide purpose!!!

@shadorne have you tried cable supports?

I'm willing to try something if I can do it cheaply. $200 for cable elevators is a lot. Google ceramic insulators and you'll find loads of different sizes and shapes. Vintage ones look cool but are more expensive, but newer white ceramic insulators for electric fences are only a few dollars each. Here's an example:
https://www.fleetfarm.com/detail/zareba-corner_post_ceramic_insulator_-_10_pk./0000000220275?utm_sou...

That said, I haven't tried elevating my cables yet. I'm interested to learn what you hear, if anything.

Any lifter on the floor is not going to yield sonic improvement or very little.
Suspension from the ceiling is another story. but like already posted to each his own.