My last point is that the experience of shopping for high end luxury goods needs to be just that, an experience.
Women and signifigent others needs to be brought into the stores and educated that high end audio can be a fun hobby for them as well.
Far too many stores especially in the New York metro area are all about closing the sale rather than finding out just what product or series of products is right for the client, for this reason Audio Doctor displays many different lines so we can find just the right product for that client.
I personally loved being given a glass of wine when I was in a famous New York high end clothing store and experience was fantastic.
Our store offers extended hours from early morning appointments to late night ones. I remember working for a big NY store and I had to escort out a potental client for a $40k system because the store mananger was in a rock band and had to leave for a band practice. The customer never came back.
When you are in this kind of business you need to treat your customers like friends and family members because that was what worked in old time retail sales it was about creating a relationship that transcended just the sales process.
Dave owner
Audio Doctor NJ
Women and signifigent others needs to be brought into the stores and educated that high end audio can be a fun hobby for them as well.
Far too many stores especially in the New York metro area are all about closing the sale rather than finding out just what product or series of products is right for the client, for this reason Audio Doctor displays many different lines so we can find just the right product for that client.
I personally loved being given a glass of wine when I was in a famous New York high end clothing store and experience was fantastic.
Our store offers extended hours from early morning appointments to late night ones. I remember working for a big NY store and I had to escort out a potental client for a $40k system because the store mananger was in a rock band and had to leave for a band practice. The customer never came back.
When you are in this kind of business you need to treat your customers like friends and family members because that was what worked in old time retail sales it was about creating a relationship that transcended just the sales process.
Dave owner
Audio Doctor NJ