David Wilson must be a little annoyed...


the Absolute Sound has pronounced the relative new-comer Magico as having designed the least-flawed loudspeaker in the world (the Q7). the Wison XLF is described as the best "cost-no-object" speaker, and while "flawed" in some respects, is the company's best effort yet. given the lengthy history of attempts at making a perfect transducer, Wilson and its many devotees might take all this as a funny way of saying "better luck next time" instead of "this by far exceeds all that has come before which was already pretty darn good".
i have little doubt that, for $180,000 (or name another huge number) the Q7 is very VERY good. the cabinet is "inert", the drivers weigh next to nothing, and the crossovers are made from premium parts arranged as carefully as technology allows. But once upon a time, the B&W 801 Matrix ($5500) was
called the "audio end of the road" by Stereophile. so ACCURATE was this loudspeaker that you could tell what kind of bassoon the guy in the orchestra was playing, and on what row, completely distinct from every other instrument being played. you needed a chain of superior components upstream of course. but i will never forget personally auditioning this speaker and thinking "WOW"
as the music was clearer and cleaner with the best bass extension than anything i had ever heard before.
of course better speakers HAVE since been designed and the bass i was so impressed with turned out to lag behind the other drivers and needed a better design, better parts, etc. to catch up. but the Kevlar midrange unit is still with us in various forms, and the isolation of the "head unit" from the low-bass is also still a common technique. but how many multiples of $5500 (even allowing for inflation) does it take to clean up the sound of a loudspeaker, and also keep it from "shaking and baking" if you really crank up the volume?
I think everyone knows that probably $20K, maybe $30K, should give the speaker manufacturer a lot to work with. And for $50K you could wrap it in the most attractive materials on the planet Earth.
After 60 some odd years of reading about "OMG" components in the audio press, I would love to congradulate Magico on the one hand, and express my annoyance from another (and another ad.infinitum) article about the new greatest hi-fi thing for [you can't afford it]. personally i just happen to like the shape and appearance of the Q7 a lot, very clean, very uncomplicated. i do favor using grill coverings however, and feel that should always be an option
lest someone comes along "poking" the drivers to see how they move. there might even be some "contour" controls on the back turning up or down the tweeter or attenuating the bass to allow for a less than perfect room (although how could one place a "perfect" speaker in an imperfect environment?)
if this entire argument is exciting, or conversely tiresome, i just would like other persons' reactions to these pronouncements in the audio press.
and WHAT IF the Wilson XLF was placed side by side with the Q7 and you asked pro reviewers as well as music lovers to decide which speaker was better and/or which would be easier to live with long run?
while you're at it bring in a Rockport, MBL, Kharma, Nola, etc. set of speakers and try to decide all over again. Make it even more fun, and limit
the selling price to $50K or below, and see just how close you can come.
Just some random thoughts as we enter into the Audio Cliff....
french_fries
Dont think Wilson or Magico are raking the dosh in - the price they charge is high because of the model they have chosen - namely spending a fortune on marketing so everyone knows about them. For example when new Magico speakers were released in Singapore they held a caviar and Champagne breakfast - and it was not cheap Champagne - it was Bollinger. Someone has to pay for it and guess who that is - you the consumer. Sure the owners are probably doing OK but the real cost of the speakers is in the marketing - not because inordinate profits are being made.

As a buyer of gear there is only one thing you can do - hear a wide variety of gear and make your mind up based not on what reviewers say or the glossy adds in high end magazines but on what you hear. Once you do that you will find over time your views probably will undergo a bit of a change. And if you already do that why worry about what Absolute Sound thinks of the Wilson or Magico - you will see it for what it is - simply an extension of the marketing machine/hype too many people are overly influenced by.

Thanks
Bill
Eddiesudz,

Let me guess, you will be arriving at Weinhart place with your Subaru BRZ, so you can later go to the Ferrari LAOC user meeting and do a shootout with the new F12Berlinetta. Imagine, how fun would that be!!!
Mapman,
The league we are talking about is the accurate representation of the recorded event. Live music. I'm sorry if/that the Magico dealer 'ridiculed' you, as you say. I wouldn't ridicule anyone's personal tastes. Many people just love the Bose sound. And Ohms. And I don't doubt that many enjoy the music through these systems more than many audiophiles enjoy music through their expensive systems. I enjoy music through my car radio too. But I don't pretend that it is accurate or high end, or try to compare my car stereo to a high end home system, like you compare your Ohms to Magico, Evolution, or Wilson. Your overwhelming/advertising number of posts on A'gon regarding Ohm (reflected by clicking on 'mapman'), and here your attempt to compare yours Ohms with Magico, EA, and Wilson is, like Ohm speakers, hardly transparent. But as long as you enjoy them, then more power to you. Take care.
Razmika -

Let me guess, you will be arriving at Weinhart place with your Subaru BRZ, so you can later go to the Ferrari LAOC user meeting and do a shootout with the new F12Berlinetta. Imagine, how fun would that be!!!

That's a shootout I wish I could participate in! Very true...... fun! fun! fun!

Syntax
and do a shootout. I think this would be a great opportunity to see how the MicroOne's stack up against the Magico's. Could be fun!!!!

Well, maybe for you. But honestly, you missed a very important detail:

It is Business (profit).

Please don't disturb that.

I'm not sure I follow. So we compare speakers, decide which one's we PERSONALLY like better, then it's about business? profit? Is that how most folks purchase their items after auditions? I usually go with some of the following factors.... can I afford it? How does it interact with the rest of my components? Etc? I normally don't worry about how much profit is in it for the company. Companies are in business to make a profit. It is our decision if we want to purchase what ever is being offered whether it be $2500.00 or $250,000.00.
"The league we are talking about is the accurate representation of the recorded event. "

Having attended many live events in many venues over the years, including a dozen or more this past year alone, I would say that OHMs are definitely in that league then IMHO and represent a tremendous value compared to Magico and perhaps also Wilson.

OHM sells direct only and does not advertise and market other than via word of mouth of owners. I suspect that to help keep overhead costs low and a focus on delivering the best sound possible for minimal cost enables what is delivered. OHM and Magico or Wilson cannot be compared in regards to how their products are marketed and sold.