Directional interconnect cables


I see several big-name interconnect vendors mark directional arrows on the outer jacket of the cables.

How is it that a wire can be directional? It's a simple electrical conductor, how is it possible for it to be directional, to sound "better" when connected in one direction vs. the other? This does not make sense to me, perhaps someone here can explain how this can possibly be so...
lupinthe3rd
Acoustic Zen says the arrow points in the direction of signal flow, e.g., from CDP to pre-amp, from pre-amp to amps, from amps to speakers.
I agree with the common ground idea, "star grounding". However, in the case of a phono pre, this kinda goes out the window:

CDP -> PRE <- AMP = common ground at the pre
TT -> Phono -> Pre <- amp = no real common ground
It depends totally on the manufacturer. Kimber for instance grounds both ends(shields and connectors) of their cables(balanced and single-ended), and the arrow(or direction of the printing) indicates the signal flow.
07-29-08: Rodman99999
It depends totally on the manufacturer. Kimber for instance grounds both
ends(shields and connectors) of their cables(balanced and single-ended), and
the arrow(or direction of the printing) indicates the signal
flow.
If the shield is connected at both ends, and the
ground is connected at both ends, then wouldn't the interconnect be non-
directional? Therefore, any arrows indicating signal flow would be meaningless.

IMO.
Tvad- According to you. Many others disagree that cables are non-directional. If you can't hear the difference, fine for you, and connect whatever way you choose. I've satisfied myself through reversing speaker cables, and single-ended interconnects, that cables are indeed directional. The difference may be subtle, but it is indeed there. I believe you referred someone to the book entitled 'The Complete Guide to High-End Audio' some time back(If not- forgive me for the mistaken identity). If you have the book: read the section on "Cable and Interconnect Contruction", particularly the "Conductors" portion. You may find the discussion on copper's grain/chevron structure informative.