What makes a better phono cable ?

Well, the question was, "What makes a better phono cable" and not "what is my flavor of the month". When everything is equal (high quality RCA plugs on BOTH sides - Preamp-, high quality solder and so on, then silver can carry more information than any other material on this planet. That's the way it is. What a listener likes or not is a total different chapter :-)

Geez, is the cable debate still going on? What's it been, 35 years now?

"Better" means many different things to many different people. Get 10 audiophiles in a room with 10 different cables and you will get 11 opinions on which cable is "better".

Words like "Better" and "Best" are really meaningless, IMHO.

Syntax, you're still making unfounded and unproven rubbish statements as factoids, why?
david

Geoff,
Actually, Benjamin Franklin had put a lot of thought into which type of string would work best for his kite.....