What makes a better phono cable ?

Syntax, you're still making unfounded and unproven rubbish statements as factoids, why?
david

Geoff,
Actually, Benjamin Franklin had put a lot of thought into which type of string would work best for his kite.....

Many thanks to all for the replies. What I should of stated in the original post was which conductor is the most revealing as a phono cable given the fact that the signal is so small but very important part of the chain.Just makes sense to have a true to the sorce as possible cable from cartridge to phono.

I'd recommend taking advantage of the Cable Company's lending library of cables if you don't have the ability to audition in your system locally. Cables are so system dependent.

Though I should also point out that Audience takes the interesting approach of different cables for different types of carts. Low impedance LOMC, higher impedance LOMC and MM.

03-13-15: Roscoeiii
I'd recommend taking advantage of the Cable Company's lending library of cables if you don't have the ability to audition in your system locally. Cables are so system dependent.

+1. Excellent suggestion by Roscoe. Also, Frank, it may be helpful for us to know what cartridge and what phono stage you are using, what load value you are applying at the input to the phono stage, and approximately what length the cable would be.

Regards,
-- Al