Truth is, they don't. Which is why record companies are bleeding to death. But....
Record companies still represent the state of the art in record promotion. They generate radio play and overall"buzz" for an emerging artist. They also export hit artists from domestic successes to global markets.
So, musicians don't need record companies (and plenty of acts go straight to iTunes these days) but a record company can still help break a record.
Record companies still represent the state of the art in record promotion. They generate radio play and overall"buzz" for an emerging artist. They also export hit artists from domestic successes to global markets.
So, musicians don't need record companies (and plenty of acts go straight to iTunes these days) but a record company can still help break a record.