Home Depot are also redesigning its stores to be more appealing to the female shopper since they play a large role in many major household purchases/renovations.
i think the key to a successful audio business does not entail treating men or women differently. rather, if people are not pressured, left to browse and allowed to listen, both men and women will feel well served. after all, men and women are human beings. physical differences are irrelevant to consumption.
Women are more into high quality electronics than they used to. Take my older sister for example, she just spent a sizeable chunk of her home renovation budget on a B&W 800 and Classe home theater setup. Another lady friend of mine was just telling me how she believes in spending more on electronics to get better quality like the new pair of headphones she got. Also didn't Hifi News just do a feature on a mother and daughter, about them setting up a top of the line PMC system in their listening room or something. I mean those speakers are so butt-ugly that I won't even allow them any where near my home. The times are really changing.
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