From Stonedeaf:
While not disagreeing with your point, a lot of dealers are in fact selling thru eBay in 'violation' of this 'policy'. I've daily seen new Mac gear offered on eBay as 'open box', etc.
Let's say a Mac dealer has an Amp that sells for $3K retail brand new. Well, they're not 'moving' at that price, so they put it on eBay for $2,300. They make a smaller profit, but that's better than none from a unit collecting dust. And this was before the economies 'collapse'.
Mac is trying to protect their dealers by protecting their dealers profit margins.Bluntly - their aim is give you a powerful disincentive to not buy from anyone except your local dealer and also give their dealers the confidence to try and make each sale of Mac equipment profitable.
While not disagreeing with your point, a lot of dealers are in fact selling thru eBay in 'violation' of this 'policy'. I've daily seen new Mac gear offered on eBay as 'open box', etc.
Let's say a Mac dealer has an Amp that sells for $3K retail brand new. Well, they're not 'moving' at that price, so they put it on eBay for $2,300. They make a smaller profit, but that's better than none from a unit collecting dust. And this was before the economies 'collapse'.

