new Magico speakers the Q5

Hens,
I wonder what marketing are you talking about? Any supported data you like to share? All I have seen so far from Magico, and I have been a big fan for many years now, is a monthly single ad page in TAS. It dwarfs in comparison it to the massive multiple pages ad campaigns of companies like Wilson or YG. Yet, all over the world Magico is being recognize as one of the best, if not the best, loudspeakers brand around. It surpasses YG dealer and distributor dealers network by 10 folds. Are you suggesting that the majority of audiophiles community, all over the world, are all wrong?

One thing which never cease to amuse is that whenever the name Magico popped, there's bound to be controversies and many will start ridiculing their prices. Wonder why this seldom happen with the many other exotic brands commanding similar or even higher pricing (categorically). Question is, are these other brands' asking price then more commensurate with the quality offered? Or perhaps market profile simply not 'tall' enough to be targeted as yet?

Bvdiman-

Very good question. I believe that Magico is challenging the typical audiophile “modus operandi”. Some people find it threatening since it puts their “reasoning” for buying products that they desire. Take for example Rtn1, which seamlessly criticizing Magico “value” while owning, what is “objectively” truly a very poor value, the Avalon Isis. Just because it is big, it does not mean it is worthy. I am truly amazed at the levels of “reality banding” that is going on, just to protect some vulnerable ego.

I've heard the Magico V2 and Mini II. I was not impressed by the Mini, but maybe the rest of the system was not well matched. At the same dealership in a different room and with completely different equipment, the V2 was simply stunning. I think $18K is a lot for a pair of speakers, but relative to a good analog front end plus phono stage, $18K seems reasonable for that level of quality. My point is that value is relative and enjoyment is subjective. And Magico has arrived in the marketplace with a bang. They are certainly doing something right.

Roypan, you misunderstand me, I think. I'm not talking 'marketing' in the traditional sense of media advertising. I don't know anyone that buys hi-fi based on glossy advertisements. I'm actually talking about the Company's marketing strategy - how they position products in the market and how to use their brand reputation established through the audio reviewing community.

The bottom line is that this audio reviewing community pretty well determines for the industry what is a fair price for a product. A pair of speakers lists at 100k, the magazines and on-line audio reviewers rave about it and declare it worth every cent, and the market credibility of the speakers at 100k is established. Companies then need to use the reputation thus established, to generate their profit. I think Magico have an ideal strategy in this regard.

I'm not criticising Magico for their marketing strategy in releasing a speaker 30k below their top model, and then being able to 'market' them as superb value with the claim that 'trickle-down' technology delivers 95% of the sound of the M5. (This is purely an example, by the way - I don't know how Magico are positioning the Q5 in the market.)

I have clearly offended you and I therefore assume you are a Magico owner. As I said, my opinions regarding the sound of two modeels of the Magico are purely subjective. I'm not commenting in any way way about "the majority of audiophiles community, all over the world" as you ask. I can only be sure of my own impressions based on my listening compared to some other similarly priced speakers. They didn't do it for me regardless of the fact that "the majority of audiophiles community all over the world" suggest they should have. My loss? ....Perhaps...