but a decent brick and mortar business with any kind of service, facilities, staff and return on invested capital will imo struggle with 35% off on a flagship brand such as thisTotally agree! However, a smaller store, (like all the ones I've owned), could make it.
Just a case in point, if I could sell one pair of the ML Impression 11A speakers per week at 35% off for the entire month, I would have enough income from just those sales to cover my lease/rent on the store, store utilities, my salary and still have some profit left. So it could be done, but yes, a larger store would definitively need more.
Also, the chance of that would be slim to none, but it would still work. :-)