Their spreadsheets show a nice uptick in revenue as people are forced to pay more for boosts, ... . They failed to include a significant exodus of disatisfied customers into their model.
I work in Marketing and specifically in bringing the voice of the customer to my company’s product development processes. This is a text book case of failing to ask customers what is important to their daily browsing and buying practices and then develop their solution around that. It may have taken only a few tweaks. They were so busy figuring out how to raise revenue that they failed to take customer need into account. A classic blunder.
Most businesses think that this kind of investigation takes too much time. They want the solution out right now. Let’s see how long it takes them to fix this mess.
I work in Marketing and specifically in bringing the voice of the customer to my company’s product development processes. This is a text book case of failing to ask customers what is important to their daily browsing and buying practices and then develop their solution around that. It may have taken only a few tweaks. They were so busy figuring out how to raise revenue that they failed to take customer need into account. A classic blunder.
Most businesses think that this kind of investigation takes too much time. They want the solution out right now. Let’s see how long it takes them to fix this mess.

