DO CABLES REALLY MATTER?


Yes they do.  I’m not here to advocate for any particular brand but I’ve heard a lot and they do matter. High Fidelity reveal cables, Kubala Sosna Elation and Clarity Cable Natural. I’m having a listening session where all of them is doing a great job. I’ve had cables that were cheaper in my system but a nicely priced cable that matches your system is a must.  I’m not here to argue what I’m not hearing because I have a pretty good ear.  I’m enjoying these three brands today and each is presenting the music differently but very nicely. Those who say cables don’t matter. Get your ears checked.  I have a system that’s worth about 30 to 35k retail.  Now all of these brands are above 1k and up but they really are performing! What are your thoughts. 
calvinj
I would not be surprised. They really got marketing and business close to perfection.
Read this in my news feed today. Curious as to whether there is (perhaps) something here? What do you make of it?.....

"The researchers hypothesized that the type of magnetic particle found in these brain regions is a compound called magnetite (Fe3O4), based on previous studies that found this particle in human brains. It's possible, however, that other kinds of magnetic particles exist in the brain besides magnetite, Gilder noted."

https://www.livescience.com/63281-magnets-human-brain-mapped.html
The old 50% for speakers and 50% for everything else is a notion from the 1960’s. When an entire top notch stereo would cost under $2000. Just before I bought the Magnepan 20.7 (and had 3.6 Maggies) I calculate my speaker percentage was only EIGHT PERCENT of my system total cost retail. But I could jump to the 20.7 and not have to buy anything else to match. I already had it covered. (I am still buying stuff to get better sound..)
It might have been from the 1960s although I read it later. It stuck and I still, just as a habit, calculate that way when I see some system. I doubt that anyone, even then, really bought things just because of that rule.