Cables more hype than value?

It's one of the most common leitmotiv in High-end business : if you can't ear it, you're the problem!
It's so stupid to say that! Just say to the guy that he's lucky cause he's gonna save a lot of money in the process!
On my system, some friends are hypnotized by the sound, some are not able to ear the improvement and many of them tell me i'm crazy to spend so much money on that! It doesn't mean they're stupid...
Hifi is a mind game...

The biggest problem is that most audio stuff is not good enough. So I understand that people are not convinced. In over 15 years of time I know that over 95% of all audio is not that special or good. But people still buy it. Wenn I visit some, you often hear a low level for too much money. Wenn you use the right stuff at the right way you can convince every person. Also women. That is why I Always focus on owmen. Women have a better hearing than men.But the interest of men in audio is bigger. So you need to triger them. That is why I Always have a lot of different music with me. So they can play the music they know and like. Quality sells itself. So use the best so it will make it more easy to understand and convince. You have to keep it this simple!

I don't think women have better ears. I think they are more connected with their emotions. For example, my wife aren't interested in Hifi but on my new system (based on Usher audio speakers and Music culture electronics), she cried on a song she already knew and listened on my previous system. The emotion was so palpable that she felt the sadness of the song.
Women didn't think like men over hifi system. Men are "brainiac" and more connected on details, bandwidth, sound staging... Emotion comes after and not on every guys...
Another story : One guy comes over to my place with his electronics (melody tube amps). He wanted to test Usher speakers. First he came alone. On a second occasion, he came with his wife to be sure of the improvement. His wife laughed at him after the first musical notes cause my system was WAY better than his...She mentioned the emotion and overall balance sound. He bought Usher audio MINI-2 after that...

So you see women can have a positive impulse on the stuff we buy. In the past I had a Nordost demo of the SPM loudspeakercable. First he didn't hear the difference with his other Nordost cable. The difference was big to be honnest. What I did was learning him were he should focus at during listening to his favorite music. I used one of his favorite tracks. We played the song 4-5 times. And I told him were to focus at. After 20 minutes and some more songs it became clear for him what the difference was. But he said; my girlfriend plays half. So I said to him; you can lend it for some days. After 3 days he called back. He said; I buy it, we love it. What I did was what you learned me a few days ago. I try to keep audio as simple as possible for everybody. That includes women as well!

my 2cents: just went from 60/40 copper/silver to OCC (pure copper) and there was a difference. Also, went from bi-wired to shotgun with jumpers, and there was a difference.
Changed to Crystal cable inter-connects, and there was a difference!

So for sure you can customize the sound of your system with cables. If you have an issue with your sound - just ask, we all have answers.

Judging by the number of posts on this thread - we all have answers :-)