Oh Zimmy- The first definition for affect in Webster's(a very popular dictionary in this country), "verb: to act upon; to produce an effect upon; to excite the feelings(of); make a show of; pretend". The Miriam-Webster's dictionary has no mention of affect being used as a noun at all(hardly common in this country). The first definition for effect: "noun: that which is produced by some agency or cause; a result; a consequence; etc. There is mention that IN CONJUNCTION with other words(ie: for effect, in effect, take effect) it can be used as an idiomatic verb, or as a transitive verb by ADDING OTHER LETTERS(ie: effectED, effectING, etc). IOW: "Effect" has to be modified to be be use as a verb. This says your use of, "affect"(under noun) is, "obsolete": ( http://education.yahoo.com/reference/dictionary/entry/affect ) As I stated, the OP's title was, "iffy", but(as Tbg posted) in the context of exciting the emotions........