Only you expensive cable owners, is this real?

and many here will tell you to use the cheapest cord you can find...

All stereo speaker companies told new owners to use AC zip cord for speaker cable back in the 60's....          
Yes use the cheapest cord you can find. If you have to ask.. That IS the best answer.

I had the Mapleshade Clearview speaker cables and thought they were very good.  I auditioned some Audience cables which are a lot pricier, and had to strain to hear differences.  The Audience had *maybe* a hair more resolution, to my ears.

I only sold them to move to even more minimal Omega Mikros.

I came across Mapleshade on FB as well and after talking to Pierre, I thought I’d give his maple blocks under my speakers and his double helix speaker wires a try. Well the maple blocks(4” with heavyweight brass footers) didn’t work for my Zu Soul Superfly speakers. They actually diminished the bass a bit and there seemed to be some loss in detail in mid to high frequencies. 
Also I tried the speaker wires and they were not quite as good sounding as my existing Zu event cables. 
So as they say, theses things are system dependent and you really need to give them a try on your system. 

Rick

A woman said, "'OP, we are a diverse crowd"   this means no one can agree on much     it's the New  over used word I'm growing to dislike.    i saying this in a good way
 let's get that right