Zd542, "shipping is not as high as you think. Everything goes into big containers and put on a boat. Its not that expensive to ship that way. Its slower but cheaper."
You're right, and that's the way things SHOULD work.
However, in the case of Consonance, it doesn't. Their sales volumes come in such that they could never dream of a shipping via container on the ocean. Mostly, they come over as a single or low number of items, so shipping costs are exorbitant. Air freight for an order big enough to represent an outlier would lower the cost burden, though still far more than what we mentioned as the ideal.
In the end, the company actually doesn't mind at all when the higher costs get passed on down the line. In fact, their preference lies with their components selling for as much as those produced in these respective home markets.
You're right, and that's the way things SHOULD work.
However, in the case of Consonance, it doesn't. Their sales volumes come in such that they could never dream of a shipping via container on the ocean. Mostly, they come over as a single or low number of items, so shipping costs are exorbitant. Air freight for an order big enough to represent an outlier would lower the cost burden, though still far more than what we mentioned as the ideal.
In the end, the company actually doesn't mind at all when the higher costs get passed on down the line. In fact, their preference lies with their components selling for as much as those produced in these respective home markets.

