audio software(cd's, lp's, sacds ,dvd's) have collectively taken a 25-30% tumble for the last two years running. the slack isn't being offset by purchased downloads either. a virtual culture shift is making music less important (to own)for many
Exactly my point made above. Much of the decline in purchased music is related to the increase in computer/video gaming and the use of the internet. It'a an entertainment paradigm shift.

